TagTea Tea

National brands try regional

There is a big marketing trend in the making. It’s the ‘regionalisation’ of national brands. Last month Titan launched the Namma Tamilnadu collection; watches with dials in Tamil. Now Tata Tea Premium has insightful films to launch two variants: ‘Uttar Pradesh ke liye damdar chai’ and ‘Delhi ke liye rich Assam chai’ reads the packaging. India is diverse...